Feature chum

Feature chum is a shady business goal presented to consumers as a useful feature to a company’s product line or feature set. Feature chum always benefits the company’s objective of obtaining more power and growth, but not necessarily valuable for the end user.

Facebook created its “Like button” to secretly track users across the web. Google came up with Analytics. OpenAI invents Operator, a tool to automate tasks that people don’t want to do. Everyone has their feature chum, says Jason Velazquez.