Looking to the future

In 1987, I was four years old. That year, the Swiss designer Adrian Frutiger created the Avenir typeface, which was then launched the following year. It is inspired by Futura, from which it also takes its name—avenir, in French, means future, just like futura in Latin. It is a typeface that I have always liked: simple, linear, easy to read, round and full in its hardness. In the early 2000s, Akira Kobayashi expanded the type family by creating Avenir Next.

For a few days now, this has been the new font of the blog you are reading. I hope you like it.