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Ciak Different

In the last few months, I have seen some new TV series. I haven’t had that in a long time because time is short and blah, blah, blah. Instead, I had the pleasure to see those nice TV shows on Apple TV+.

The vision has given me back a trend that I noticed and report now: the Apple productions, although still few, all have a medium-high quality level, certainly higher than other production companies that own web-TV platforms.

I have seen, in order of enjoyment: Silo, Severance, Sunny, e Dark Matter1.

They are science fiction and thrillers set in a dystopian future. I’m not good enough to write a review, and I don’t even try. However, all shows have great settings, costumes, furniture, and scenic design. All have a compelling story.

If you do not have the numbers, you must strive for quality. It seems like a banality, but Apple demonstrates that it’s an assertion that works, ever.

You can succeed even when your competitors have been in front of you for decades—or even more; see Disney. You can offer solutions to your customers that will reward you because you are different from the masses.

This is for Apple. This is for each of us.


  1. And the recent Wolfs movie. ↩︎